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Russell Athletic Partners with Rob Dyrdek to Support the Do-Or-Dier Visionary Foundation 

Russell Athletic, Dyrdek Machine, and the Do-Or-Dier Visionary Foundation have joined forces to release a limited-edition capsule collection. The partnership kicks off with a social media sweepstakes on Giving Tuesday, November 29, to introduce the capsule collection to consumers who will be chosen to receive one of 100 sweepstakes winners. Sweepstakes posting will take place on Instagram through the Dyrdek Machine and Russell Athletic accounts. 

Here’s how you can enter:

We will be selecting 100 winners on 12/6. Enter while you can!

No purchase necessary. For full terms and conditions visit:

Founded in 2021, DODVF is committed to inspiring and rewarding historically underrepresented individuals who have an entrepreneurial mindset and unwavering passion for achieving their dreams. “We believe that one’s career goals and life goals should not be mutually exclusive, but rather holistically aligned, and people are happiest when they are able to combine the two,” said Rob Dyrdek, Founder of DODVF. “We understand that having an entrepreneurial mindset enables people to succeed in life, and we want to inspire people to leverage their newly acquired skills to pursue their dreams.

As a brand built on teamwork and respect for people, DODVF’s mission aligns with Russell Athletic long-standing brand value of building up communities and celebrating the passion, hustle, and accomplishments of the people within them. Russell Athletic is committed to ongoing efforts that support underserved communities by working together with a network of collaborators to listen and learn from these diverse groups and redirect support in a way that enables more opportunities in education and sport.


The Do-Or-Dier Athletic collection features a mashup of the DODVF and Russell Athletic logos printed on Russell Athletic t-shirts, sweatshirts, hoodies and sweatpants.

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