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KITH X RUSSELL ATHLETIC
Kith partnered with Russell Athletic in Spring of 2019 to launch a 96-style collection that combines Kith’s penchant for quality with Russell’s iconic heritage. The collection pays homage to vintage Russell Athletic catalogs where customers would be shown a large grid of color swatches. To tell the color story KITH gave each of its flagship stores a different color shade category reminiscent of their respective locations.