Russell Athletic® Partners with S&S Activewear

Russell Athletic® Partners with S&S Activewear

Russell renews consumer focus; offers premium fleece and T-shirts

BOWLING GREEN, Ky., August 3, 2017 - Russell Athletic®, a leading provider of sportswear apparel, announces a new partnership with S&S Activewear.

S&S Activewear, a national wholesaler of imprintable activewear, will launch a collection of Russell Athletic® active apparel including its iconic Dri-Power Fleece beginning in August 2017. This collection includes fleece, tees, performance and sports shirts for men, women, and youth.

Matt Murphy, VP of Marketing for Russell Athletic®, commented on the launch: “S&S Activewear has long been a leader in the imprintables industry and this partnership is a critical step in servicing the market,” said Murphy. “We’re excited about the opportunity to showcase our line through their extensive network and expanding access to the Russell Athletic® brand.”

Expanding upon their commitment to provide the highest quality uniforms for all ages and levels of play, Russell Athletic® and Little League collaborated to introduce a new local league uniform ordering option, allowing leagues and coaches to customize regular season and tournament uniforms complete with the Little League Official Patch. This new purchasing option makes ordering and receiving Little League uniforms easier and more convenient than ever for coaches, parents and league administrators., launched in May 2015, is a one-stop-online shop for designing, customizing and purchasing group orders of Little League baseball and softball uniforms for the nearly 6,000 local programs in the United States. The website is also the only online uniform generator that offers officially-sanctioned Little League patches pre-sewn on each jersey as part of each order.

Through world class service and premium brand offerings, S&S Activewear gives customers an easy and convenient way of buying apparel for their school spirit, corporate or promotional needs.

“We are excited to add a classic American brand, like Russell Athletic®, to our current line,” said Keith Shannon, Executive Vice President of Sales. “The quality and durability of their products paired with the richness of Russell Athletic’s history adds to our world class line up of apparel selection. We are looking forward to providing a brand that will help our customers reach new markets and provide more value to their customers.“


For more than 100 years, Russell Brands, LLC, has supplied America’s athletes and teams with the latest innovations to help them perform at their best and is a leading supplier of apparel and team uniforms at the high school, college and professional levels. Russell’s collegiate licensed products and athletic wear are broadly distributed and marketed through department stores, sports specialty stores, retail chains and college bookstores. For more information, please visit, Facebook and Twitter.


Founded in 1988, S&S Activewear is a national wholesaler to the imprintable apparel and uniform market, headquartered in Bolingbrook, IL. With over 60 brands from basic garments to fashion-forward styles, products include t-shirts, fleece, sport shirts, wovens, hats, bags, aprons, performance apparel and uniforms. The company has over 1.5 million square feet of warehouse space with locations in Bolingbrook, IL; Santa Fe Springs, CA; Robbinsville, NJ; and Olathe, KS. Additional information is available at or by calling 800-523-2155.