Skip to main content
Russell Athletic offers an assortment of high performance athletic wear for Men, Women and Youth. No matter the event or temperature, Russell Athletic has your fitness apparel needs covered.

Russell Athletic Defends Team Sports in America With Brand Relaunch

New “Team On” campaign and #SettleYourScore series tells the untold story of high school teams that lost their state championship by a touchdown or less

Bowling Green, KY. (July 28, 2016) - More than 100 years ago, Russell Athletic was born on the playing fields of America. Now, in an era of decreasing team sports participation and increasing ego, hype and selfishness, the brand is back to defend team sports in the U.S. and take real actions to help teams overcome the challenges they face. A national study conducted by Russell Athletic found that teams are not made in the game. According to coaches, teams are forged either in practice (50%) or off-the-field (47%). So this year, Russell Athletic will highlight the untold stories of how teams are formed and foundations for success are established.

July 28, 2016 by Russell Athletic