Russell Athletic Introduces "Dear Seniors" Program, To Premiere New Commercial At Russell Athletic Bowl
Content Features Letters from Coaches to Seniors Highlighting Team Life Lessons
BOWLING GREEN, Ky., Dec. 28, 2016 -- For most senior football players, the conclusion of the season means turning in your uniform. What is never handed in, however, are the lessons players learn, the respect earned, and the family created from team bonds forged by their coaches. Those are worn for life. Russell Athletic is bringing those lessons to the forefront with its "Dear Seniors" program.
"Dear Seniors" shares emotional messages from real high school coaches to their seniors, focusing on the life lessons learned from being part of a team. This effort, led by a new commercial to air during the nationally-televised Russell Athletic Bowl, will be complemented with a robust digital and social content campaign. The content culminates the Team On "Settle Your Score" campaign that debuted during the high school football season telling the untold stories of six teams that turned the one thing that haunted them from their state championship loss into their ultimate motivation.