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Russell Athletic® Together We R™ Campaign Enters 2nd Year

Program to Coincide with Launch of 2012 College Football Season

Bowling Green, KY (September 6, 2012) – Russell Brands, LLC, today announced the extension of the Russell Athletic® brand’s Together We R™ advertising campaign, which originally debuted in 2011. A new television spot, “Declaration,” premiered in conjunction with the start of college football on CBS and ESPN. The brand will also continue to run its “Plural” television spot. This year’s Together We R™ campaign will also include an in-depth digital component, which asks fans to declare their commitment to their team. The digital piece will live on russellathletic.com and will be supported by digital ad buys on ESPN.com and CBSsports.com

September 06, 2012 by Russell Athletic