Russell Athletic® to be Official Uniform of the Australian Baseball League
Russell Athletic to Provide League with Uniforms and Apparel
Bowling Green, KY (August 21, 2012) - Russell Athletic today announced it has signed a three-year contract with the Australian Baseball League (ABL) to be the official on-field uniform of the ABL. Australian Baseball League teams, which consist of elite national players from across Australia, will wear Russell Athletic-branded uniforms and Russell Athletic will become the preferred apparel supplier of the league beginning in August 2012.
The three-year contract is worth more than $2,000,000 in product, sponsorship and additional benefits.
“To be associated with the premier baseball league in Australia is an honor,” said Gary Barfield, executive vice president, Russell Brands, LLC. “Russell Athletic has a rich history in the sport of baseball and with the ABL entering its third season we are excited to help the league outfit their players and fans.”
In addition to supplying uniforms and apparel, Russell Athletic trademark will also receive notable marketing benefits including advertising inventory on the ABL website, promotional opportunities in ABL publications, signage at ABL game venues and licensed fan apparel.
“The Australian Baseball League is made up of the best baseball players in Australia and they deserve top of the line uniforms and apparel, which is why we partnered with Russell Athletic,” said Peter Wermuth, Chief Executive Office, Australian Baseball League. “Russell Athletic provides our players with the tools they need to perform at the top of their game and we couldn’t be happier to join forces with the brand.”
For more than 100 years, Russell Athletic has supplied America's athletes and teams with the latest innovations in sports apparel. Russell Athletic is also a leading supplier of team uniforms at the high school, college and professional level. Russell Athletic active wear and college licensed products are distributed and marketed through department stores, sports specialty stores, retail chains and college bookstores around the United States and the world.
Russell Athletic is available domestically and internationally at retailers including Dick’s Sports Goods, Modell’s Sports Goods, as well as online at RussellAthletic.com.
About RUSSELL ATHLETIC®
For more than 100 years, Russell Brands, LLC, has supplied America’s athletes and teams with the latest innovations to help them perform at their best and is a leading supplier of apparel and team uniforms at the high school, college and professional levels. Russell’s collegiate licensed products and athletic wear are broadly distributed and marketed through department stores, sports specialty stores, retail chains and college bookstores. For more information, please visit www.RussellAthletic.com.
About Australian Baseball League
The ABL is Australia's premiere professional baseball competition, and will enter its third season of action in November of 2012. A landmark partnership between the Australian Baseball Federation, Major League Baseball, and the Australian Sports Commission, the ABL features a 45-game season and serves to elevate baseball's profile on the Australian sports landscape as well as fuel participation in the game. The ABL seeks to showcase, on home soil, the enormously talented Australian baseball players who, for decades, have excelled on the international level. For more information visit www.theabl.com.au.