MARVEL Super Heroes Invade College Campuses!
MARVEL ENTERTAINMENT & RUSSELL ATHLETIC CREATE COLLEGIATE APPAREL PROGRAM
NEW YORK, NY (July 10, 2012) – Marvel Entertainment, LLC, a global character-based entertainment licensing company, announced today a licensing agreement with Russell Athletic for a Marvel Super Hero-Russell Athletic Collegiate apparel program. The program will reach up to 200 colleges across the country. Product will be available starting this summer just in time for the start of the new school year.
The Marvel-Russell Athletic Collegiate program will include t-shirts and hoodies featuring worldrenowned Marvel Super Heroes including Spider-Man, Captain America, Iron Man, Hulk, Thor and Wolverine. The characters will appear in each college’s respective school colors along with their mascots and logos. Some of the nation’s largest universities will be participating in the program including UCLA, Michigan State, Baylor, Kansas State, Mississippi State, UNLV, Ohio State and University of Iowa.
Russell Athletic will distribute the co-branded apparel to college bookstores, arenas, sporting goods retailers and mid-tier stores beginning in August 2012.
The innovative co-branded partnership marks Marvel’s continued expansion into the sports category and helps extend the reach of its popular Super Heroes to new audiences and retail channels. Current Marvel co-branded sports apparel programs include the NBA and the Dallas Cowboys.
“We are thrilled to be working with a premier sports apparel manufacturer like Russell Athletic on the Marvel-Collegiate apparel program,” said Mike Jerchower, director of licensing for Marvel Entertainment. “Their strong collegiate distribution network allows Marvel’s legendary super heroes to help students and alumni show off their college spirit in a unique way.”
“We are very excited about partnering with Marvel Entertainment on this project,” said Gary Barfield, executive vice president, Russell Brands. “The Marvel-Russell Athletic Collegiate collection is a fun, innovative way to offer our consumers another opportunity to connect and celebrate their favorite schools.”
About Marvel Entertainment, LLC
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com. Super Hero(es) is a co-owned registered trademark.
About RUSSELL ATHLETIC®
For more than 100 years, Russell Brands, LLC, has supplied America's athletes and teams with the latest innovations to help them perform at their best and is a leading supplier of team uniforms at the high school, college and professional levels. Russell's activewear and collegiate licensed products are broadly distributed and marketed through department stores, sports specialty stores, retail chains and college bookstores. For more information, please visit www.RussellAthletic.com.
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Jeff Klein, Callie Burrows
DKC Public Relations