New “Team On” campaign and #SettleYourScore series tells the untold story of high school teams that lost their state championship by a touchdown or less
Bowling Green, KY. (July 28, 2016) - More than 100 years ago, Russell Athletic was born on the playing fields of America. Now, in an era of decreasing team sports participation and increasing ego, hype and selfishness, the brand is back to defend team sports in the U.S. and take real actions to help teams overcome the challenges they face. A national study conducted by Russell Athletic found that teams are not made in the game. According to coaches, teams are forged either in practice (50%) or off-the-field (47%). So this year, Russell Athletic will highlight the untold stories of how teams are formed and foundations for success are established.
Relationship continues to provide Player Uniforms, Coaches Apparel and Licensed Products
BOWLING GREEN, Ky., Jan. 26, 2016 - Little League® and Russell Athletic® announced today a 5-year partnership extension to remain the official uniform provider to the Little League World Series, supplying all on-field apparel and licensed souvenirs. The contract runs through 2020 and is applicable for all nine Little League Baseball and Softball World Series Tournament events.
Central High School Honored as Recipient of the Fifth Annual Russell Athletic "Fight Like Dylan Award"
Providence, RI School Awarded $50,000 Grant; Will Be Recognized at the 2015 Russell Athletic Bowl
BOWLING GREEN, Ky., Dec. 28, 2015 - Russell Athletic announced Central High School inProvidence, Rhode Island as the 2015 "Fight Like Dylan Award" recipient today. The award, celebrating its fifth year, honors high school programs around the nation that have demonstrated inspiring determination and perseverance through sports. A distinguished panel of judges, led by former NFL coach Tony Dungy, selected Central High School after reviewing hundreds of submissions sent in by coaches, administrators, community members, parents and former athletes from across the country.
Entries Open for Inspirational Stories Through Sport - Recipient Receives $50K Grant
BOWLING GREEN, Ky., Sept. 23, 2015 - Russell Athletic announced today it is launching the fifth annual "Fight Like Dylan Award" honoring high school teams that have demonstrated inspiring determination and perseverance through sports. A panel of judges, led by former NFL Head Coach Tony Dungy, will select one recipient to receive a $50,000 grant in athletic apparel and sports equipment for their school. To submit an entry, head to FightLikeDylan.org to share how your team utilized teamwork to accomplish team goals or overcame challenging obstacles to achieve success in the community through sports.
Western Kentucky University And Russell Athletic® Announce 5-year, $3.5M Apparel And Uniform Extension
DEAL INCLUDES NEW UNIFORM DESIGNS AND PRODUCT LAUNCHES
BOWLING GREEN, Ky., Aug. 31, 2015 - The Western Kentucky University Athletic Department and Russell Athletic® announced today a five-year, $3.5M renewal to supply athletic apparel for its intercollegiate athletic teams and partner on new and innovative uniform designs and technology. The extension, which will run from July 1, 2016 – June 30, 2021 and represents a significant increase from the previous deal, allows Western Kentucky to continue providing student-athletes with uniforms, sideline, workout and travel apparel from Russell Athletic®.
Russell Athletic And Little League Unveil Newly Designed, First-Of-Its Kind Uniforms For The 2015 Little League® World Series Tournaments
Custom Jerseys Feature "State-by-State" Sublimation Patterns
BOWLING GREEN, Ky., July 15, 2015 - Russell Athletic and Little League® today unveiled new uniform combinations for the 2015 Little League Baseball® World Series. From the dugout to the diamond, Russell Athletic will once again outfit the eight U.S. regional teams and eight International teams competing for the Little League World Series title and also the teams participating in the other eight Little League World Series Tournaments, building upon the brand's long-standing relationship with Little League Baseball and Softball dating back more than 30 years.
Little League® and Russell Athletic® Team Up to Launch New Online Uniform Builder Site, LittleLeagueUniforms.com
New website makes uniform design quick and easy while offering high-quality baseball and softball uniforms
SOUTH WILLIAMSPORT, Pa. and BOWLING GREEN, Ky., May 19, 2015 -- Little League® and Russell Athletic® today announced a partnership to transform the way local Little League programs design and order their uniforms. The newly launched LittleLeagueUniforms.com will be a one-stop-site where coaches, league administrators, and parents can order team uniforms. The website will be the only uniform generator on the web that will include the Little League official Keystone patch with each order.
Shoreham-Wading River High School Honored as Recipient of Russell Athletic's Fourth Annual "Fight Like Dylan Award"
Long Island, NY School Awarded $50,000 Grant; Celebrated On-Field at 2014 Russell Athletic Bowl
BOWLING GREEN, Ky., Dec. 29, 2014 -- Russell Brands, LLC has announced Shoreham-Wading River High School as the recipient of the fourth annual "Fight Like Dylan Award," which honors the courageous life of Dylan Rebeor, a high school football player who lost his battle with cancer and whose last wish was for new uniforms for his teammates. In honor of Dylan's character, courage and consideration of others, Russell is awarding a $50,000 team uniform and equipment grant to Shoreham-Wading River High School for demonstrating determination through adversity.
Entries Open for Russell Athletic's Fourth Annual "Fight Like Dylan Award," Honoring Teams Triumphing Over Adversity
$50,000 Grant to be Awarded to a High School Team at the 2014 Russell Athletic Bowl
BOWLING GREEN, Ky., Sept. 17, 2014 -- Russell Brands, LLC, announced today it will begin accepting entries for the fourth annual Russell Athletic "Fight Like Dylan Award," named in honor of Dylan Rebeor, a high school football player whose last wish was for his teammates to receive new uniforms. Through this initiative, Russell Athletic will donate apparel and equipment via a $50,000 grant to one high school team that has demonstrated determination through sports, paying tribute to Dylan's remarkable character, courage and consideration of others. This year, submissions can be made at www.fightlikedylan.org.
Russell Athletic CarbonTek shoulder pad system made with same high-performance carbon fiber as Boeing 787 Dreamliner
BOWLING GREEN, Ky., Aug. 27, 2014 -- Russell Brands LLC and Boeing (NYSE: BA) announced today that they are working together to incorporate excess carbon fiber from 787 Dreamliner production in Russell Athletic protective athletic gear.