Russell Athletic Introduces "Dear Seniors" Program, To Premiere New Commercial At Russell Athletic Bowl
Content Features Letters from Coaches to Seniors Highlighting Team Life Lessons
BOWLING GREEN, Ky., Dec. 28, 2016 -- For most senior football players, the conclusion of the season means turning in your uniform. What is never handed in, however, are the lessons players learn, the respect earned, and the family created from team bonds forged by their coaches. Those are worn for life. Russell Athletic is bringing those lessons to the forefront with its "Dear Seniors" program.
"Dear Seniors" shares emotional messages from real high school coaches to their seniors, focusing on the life lessons learned from being part of a team. This effort, led by a new commercial to air during the nationally-televised Russell Athletic Bowl, will be complemented with a robust digital and social content campaign. The content culminates the Team On "Settle Your Score" campaign that debuted during the high school football season telling the untold stories of six teams that turned the one thing that haunted them from their state championship loss into their ultimate motivation.
$50,000 Grant Awarded to NY High School that Embraced Teamwork to Inspire its Community
BOWLING GREEN, Ky., November 17 -- Russell Athletic announced today that Huntington High School is the 2016 "Fight Like Dylan Award" recipient. In its sixth year, the award honors high school sports teams that have used inspiring perseverance to overcome odds and achieve success through teamwork. A panel of judges, led by Pro Football Hall of Famer, Tony Dungy, selected the recipient after reviewing submissions from across the nation. Through this initiative, Russell Athletic will present Huntington High School with a $50,000 grant for sports apparel and equipment in a celebratory event hosted at the high school. The Huntington football team took inspiration from an honorary teammate battling a terminal disease to turn their season around and become a stronger, more inspired team that made the playoffs.
$50,000 Grant To Be Awarded to One High School Team That Demonstrates Teamwork Through Sports
BOWLING GREEN, Ky., Sept. 13, 2016, -- Russell Athletic announced today its launch of the sixth annual "Fight Like Dylan Award" honoring high school teams that have demonstrated inspiring determination and perseverance of teamwork through sports. A panel of judges, led by Pro Football Hall of Fame inductee and former NFL Head Coach Tony Dungy, will select one recipient to receive a $50,000 grant in athletic apparel and sports equipment for their school. To submit an entry, visit FightLikeDylan.org to share how your team utilized teamwork to accomplish goals or were able to overcome challenging obstacles to achieve success in the community through sports.
New “Team On” campaign and #SettleYourScore series tells the untold story of high school teams that lost their state championship by a touchdown or less
Bowling Green, KY. (July 28, 2016) - More than 100 years ago, Russell Athletic was born on the playing fields of America. Now, in an era of decreasing team sports participation and increasing ego, hype and selfishness, the brand is back to defend team sports in the U.S. and take real actions to help teams overcome the challenges they face. A national study conducted by Russell Athletic found that teams are not made in the game. According to coaches, teams are forged either in practice (50%) or off-the-field (47%). So this year, Russell Athletic will highlight the untold stories of how teams are formed and foundations for success are established.
Relationship continues to provide Player Uniforms, Coaches Apparel and Licensed Products
BOWLING GREEN, Ky., Jan. 26, 2016 - Little League® and Russell Athletic® announced today a 5-year partnership extension to remain the official uniform provider to the Little League World Series, supplying all on-field apparel and licensed souvenirs. The contract runs through 2020 and is applicable for all nine Little League Baseball and Softball World Series Tournament events.
Central High School Honored as Recipient of the Fifth Annual Russell Athletic "Fight Like Dylan Award"
Providence, RI School Awarded $50,000 Grant; Will Be Recognized at the 2015 Russell Athletic Bowl
BOWLING GREEN, Ky., Dec. 28, 2015 - Russell Athletic announced Central High School inProvidence, Rhode Island as the 2015 "Fight Like Dylan Award" recipient today. The award, celebrating its fifth year, honors high school programs around the nation that have demonstrated inspiring determination and perseverance through sports. A distinguished panel of judges, led by former NFL coach Tony Dungy, selected Central High School after reviewing hundreds of submissions sent in by coaches, administrators, community members, parents and former athletes from across the country.
Entries Open for Inspirational Stories Through Sport - Recipient Receives $50K Grant
BOWLING GREEN, Ky., Sept. 23, 2015 - Russell Athletic announced today it is launching the fifth annual "Fight Like Dylan Award" honoring high school teams that have demonstrated inspiring determination and perseverance through sports. A panel of judges, led by former NFL Head Coach Tony Dungy, will select one recipient to receive a $50,000 grant in athletic apparel and sports equipment for their school. To submit an entry, head to FightLikeDylan.org to share how your team utilized teamwork to accomplish team goals or overcame challenging obstacles to achieve success in the community through sports.
Western Kentucky University And Russell Athletic® Announce 5-year, $3.5M Apparel And Uniform Extension
DEAL INCLUDES NEW UNIFORM DESIGNS AND PRODUCT LAUNCHES
BOWLING GREEN, Ky., Aug. 31, 2015 - The Western Kentucky University Athletic Department and Russell Athletic® announced today a five-year, $3.5M renewal to supply athletic apparel for its intercollegiate athletic teams and partner on new and innovative uniform designs and technology. The extension, which will run from July 1, 2016 – June 30, 2021 and represents a significant increase from the previous deal, allows Western Kentucky to continue providing student-athletes with uniforms, sideline, workout and travel apparel from Russell Athletic®.
Russell Athletic And Little League Unveil Newly Designed, First-Of-Its Kind Uniforms For The 2015 Little League® World Series Tournaments
Custom Jerseys Feature "State-by-State" Sublimation Patterns
BOWLING GREEN, Ky., July 15, 2015 - Russell Athletic and Little League® today unveiled new uniform combinations for the 2015 Little League Baseball® World Series. From the dugout to the diamond, Russell Athletic will once again outfit the eight U.S. regional teams and eight International teams competing for the Little League World Series title and also the teams participating in the other eight Little League World Series Tournaments, building upon the brand's long-standing relationship with Little League Baseball and Softball dating back more than 30 years.
Little League® and Russell Athletic® Team Up to Launch New Online Uniform Builder Site, LittleLeagueUniforms.com
New website makes uniform design quick and easy while offering high-quality baseball and softball uniforms
SOUTH WILLIAMSPORT, Pa. and BOWLING GREEN, Ky., May 19, 2015 -- Little League® and Russell Athletic® today announced a partnership to transform the way local Little League programs design and order their uniforms. The newly launched LittleLeagueUniforms.com will be a one-stop-site where coaches, league administrators, and parents can order team uniforms. The website will be the only uniform generator on the web that will include the Little League official Keystone patch with each order.